New Platform Enhances Customer Engagement for SMEs
On April 28th, Microsoft and Postel, a part of the Poste Italiane Group, announced the launch of their new AI-driven data platform. This platform targets small and medium-sized enterprises (SMEs) in Italy, aiming to enhance customer relationships. They welcomed Audiencerate as a technology partner in the Data and Direct & Digital Marketing space.
The platform integrates AI-powered market intelligence, first-party data, and omnichannel activation. It allows SMEs to analyse market trends and campaign performance, enabling more precise customer engagement strategies. The solution also provides real-time access to competitive insights and sector trends.
Gianluca Leotta, President of Audiencerate, expressed, “With this partnership, we place data at the heart of the growth strategy of Italian SMEs, offering them AI and digital marketing tools that until today were the exclusive preserve of the major players.”
Integrating AI and Cloud Solutions
The platform combines Postel’s physical and digital communication capabilities with Audiencerate’s data intelligence and Microsoft’s AI and Cloud solutions. SMEs can automate and orchestrate omnichannel communication campaigns, gaining competitive insights and real-time sector trends.
Annamaria Bottero, Global Partner Solutions Lead at Microsoft Italy, highlighted, “The Cloud makes innovation more accessible, and Artificial Intelligence can enable even smaller organisations to manage their processes more intelligently, regaining competitiveness.”
The platform offers a comprehensive suite including customer segmentation, market intelligence, and connectors for Postel’s communication channels. Updates will soon introduce a marketing automation module and additional communication channels, leveraging Microsoft’s AI innovations and Audiencerate’s global partnerships. The platform will continue to evolve thanks to Microsoft’s AI innovations and Audiencerate’s global partnerships in the AdTech and MarTech ecosystems.
This integrated solution empowers SMEs to leverage their data throughout the customer relationship lifecycle. It automates and orchestrates campaigns across multiple channels, providing a strategic advantage through competitive insights and real-time trends. it enables SMEs to access tools previously reserved for large enterprises.
Audiencerate is a global partner of the Microsoft AI Cloud Partner Program. It integrates Azure AI capabilities into its data management and activation infrastructure, making sophisticated tools accessible to SMEs.
The platform, already equipped with features for customer segmentation and market intelligence, will evolve with new modules. These enhancements aim to further enrich the communication capabilities of Italian SMEs, ensuring they maintain a competitive edge in the market. The collaboration between Microsoft, Postel, and Audiencerate exemplifies how technology can drive growth and digital transformation among SMEs in Italy.
