A Unique Way to Remember Beloved Pets
Reterniti, founded in New Zealand, has launched in Australia, offering a unique way to memorialise pets by transforming their ashes into ‘Memorial Stones’. The company aims to address the emotional needs of pet owners who consider their pets as family members.
As of 2023, over 60% of Australian households own pets. Many Australians find losing a pet as heart-wrenching as losing a human family member, prompting a shift in memorialisation preferences.
Reterniti’s introduction of memorial stones comes at a time when 75% of Australians choose cremation over traditional burial for pets. This option offers a personal and meaningful alternative to traditional urns.
These memorial stones are crafted by transforming ashes into smooth, durable stones, providing a lasting tribute. Families can choose either full-sized stones or smaller pebbles to keep their pets’ memories close.
Crafting the Reterniti Stone
Each Reterniti Stone is unique, reflecting the individuality of the pet it represents. Families receive a shipping kit to safely send the ashes to Reterniti’s Australian facility, where the entire process is tracked.
Peter Russell, Founder and Managing Director, shared, Losing my golden retriever, Hogan, inspired the Reterniti Stone. Many want a more personal way to remember their pets and loved ones. This innovative approach aligns with the evolving attitudes towards grief and remembrance in Australia.
Reterniti observes that Australians increasingly prefer modern memorial solutions over traditional urns. This change reflects contemporary design preferences and the desire for more personal mementos.
With Reterniti Stones designed to last for decades, they provide a tangible memento that helps make moments of grief more bearable. The new product offers flexibility and aligns with the growing trend of choosing cremation for both pets and people.
Last updated: 14 April 2026, 1:04 am
