A new winter campaign shot in the Victorian countryside features AFL player Sam Durham wearing Superdry’s latest outerwear collection.

The High Winter campaign forms part of the clothing brand’s Made for Living platform and focuses on jackets designed for everyday use across Australian winter conditions.

Durham appears in a range of outerwear featuring neutral colours, seasonal tones, colour blocking and understated branding. Superdry said the collection was created for layering and designed to balance warmth, comfort and practical performance.

Among the featured pieces are the Colour Block Windbreaker and new fleece jackets.

Victorian Campaign Focuses On Everyday Outerwear

The collection includes a mix of traditional jacket silhouettes, premium fabrics and functional details intended to allow the clothing to be worn across city and outdoor settings.

Selected styles also use 100% recycled fill as Superdry increases the use of more considered materials across its seasonal ranges.

“Our High Winter collection was created with our ‘Made for Living’ philosophy at its core,” Superdry head Reg Griessel said.

“We wanted to design outerwear that delivers on performance, comfort and timeless style, giving people the confidence to embrace winter wherever the day takes them.”

Durham was selected to lead the Australian campaign as Superdry continues working with AFL players to promote its collections locally.

The campaign follows the brand’s wider approach of adapting its global identity for Australian customers through partnerships with local athletes.

Superdry’s High Winter collection is available now through its Australian stores and online