New User Modification Carnival will debut at the event

Chery Group says the 2026 iCAUR International User Summit will be held in Wuhu, China, from October 19 to 23, with user representatives, media outlets and industry partners attending from nearly 100 countries.

During the five-day event, attendees are due to receive updates on iCAUR’s brand building, product development and user co-creation work. The program also includes exchange sessions and experience activities focused on automotive modification culture.

A new feature this year is the inaugural User Modification Carnival. Chery Group says it will give users from around the world a place to show their vehicle modifications and share their experiences.

The company also plans to unveil a global user co-creation framework at the summit. It says the framework is intended to open more chances for users to help shape the brand.

Last year’s summit drew 1,000 attendees

Wuhu also hosted the inaugural iCAUR International User Summit in October 2025. That event brought together more than 1,000 user representatives, media practitioners and industry partners from nearly 100 countries, according to Chery Group.

At the 2025 summit, iCAUR formally introduced its brand philosophy, “Classic Never Fades.” Chery Group says the idea rests on three themes: classic heritage, technological innovation and user co-creation.

Visitors at the first summit took part in a Modified Vehicle Display, a Smart Factory Tour, a Golden Range-Extender Off-Road Experience Camp and Brand Sharing Sessions. Chery Group says those activities were designed to show iCAUR’s products, manufacturing and user co-creation practices.

The company says it collected more than 1,000 pieces of user feedback at the 2025 gathering. That feedback later informed product optimisation and development of its user ecosystem.

Over the past year, iCAUR has expanded into more than 40 countries and regions, according to Chery Group. It says the V23 and V27 have already launched in core markets including the Middle East and Southeast Asia.

Chery Group describes the 2026 summit as another offline link between iCAUR and its global user community as that footprint grows. Through the new carnival and broader co-creation plans, the company says it wants to fold more user ideas and needs into future brand development.