Ovolo Hotels introduces Pretty Privilege experiences across Melbourne CBD and South Yarra properties
Ovolo Hotels and lifestyle platform Pretty Privilege have announced a partnership that will introduce exclusive experiences and member activations at two Melbourne hotel locations. The collaboration will take place across Ovolo properties in Melbourne’s CBD and South Yarra.
The initiative combines Ovolo’s design-led hotel spaces with the Pretty Privilege member community. As a result, the program will deliver curated in-hotel events, guest activations and social-first campaigns designed for the platform’s audience.
The announcement was made on 6th March 2026. According to the companies, the partnership aligns with a shared view that luxury hospitality can be accessible and expressive.
Ovolo Hotels has positioned its properties as social and cultural destinations rather than traditional accommodation venues. Therefore, the new partnership introduces lifestyle-driven activations that connect hotel spaces with a digitally engaged community.
Pretty Privilege currently has more than 65,000 members worldwide. The platform focuses on connecting members with curated experiences, travel opportunities and brand collaborations.
Across Melbourne, the program will combine the Pretty Privilege community with Ovolo’s hotel environments. Consequently, the initiative will feature member-led events and social activations within the properties.
Shivang Jhunjhnuwala, Chief of Staff at Ovolo Hotels, said the collaboration aligns with the brand’s approach to hospitality.
“Pretty Privilege’s founders, Loughlan and Giorgia are evolving how new demographics access products, services and experiences,” said Shivang Jhunjhnuwala, Chief of Staff at Ovolo Hotels.
“As a brand that has always challenged the status quo in hospitality, working together is a privilege. We’re excited to see how far we can push the envelope together.”
Experiential activations planned for Melbourne hotels
The partnership launched earlier in 2026 with a pop-up Pilates event at Ovolo Sydney in Woolloomooloo. Following that activation, the program will expand to Melbourne with similar experiential events planned across the two properties.
These events will be designed for the Pretty Privilege member base. In addition, they will combine hospitality spaces with community-led lifestyle activities.
Pretty Privilege has built its platform by offering members access to experiences, travel opportunities and curated brand collaborations. The company reports that its audience includes a large base of Gen Z and millennial women who participate in community events and digital campaigns.
Loughlan Dalton de Burgh, CEO of Pretty Privilege and a Forbes 30 Under 30 Asia 2025 honouree, said the partnership reflects how the platform selects brand collaborations.
“Our audience is loyal because we genuinely fight for them,” said Pretty Privilege CEO Loughlan Dalton de Burgh.
“We focus on securing partnerships and experiences that feel right for how they actually live. Ovolo has always aligned naturally with our community – their hotels are visually iconic and incredibly customer-focused, so we know our members are in good hands when they stay there.”
According to both organisations, the Melbourne activations will focus on community engagement inside the hotel environments. Furthermore, the collaboration will incorporate social campaigns and member experiences designed for the platform’s audience.
The companies confirmed that future activations will take place across Ovolo properties in Melbourne’s CBD and South Yarra. Additional experiential events are scheduled as the partnership expands across the locations.
